The Super Bowl Egg

Sometimes, when you're doing everyday things, driving your car, watching tv, or listening to the radio, you come across some things that make you go hmmm.

Why is this pic even here?!

I was driving to work when I heard of this whopper of an Easter Egg. Apparently, Old Spice had been airing some commercials, both on TV and on the internet. A very particular ad had been showing on the internet that featured a business meeting. One of the men at the meeting apparently has a living toupee that removed itself from the owners head, moved over to the beautiful lady on the other side of the table, flirted with her and obtained her number.

Here's a link to the video: Old Spice: Meeting

What made this commercial so special was the the number the lady wrote down was not your typical "555-XXXX" number that most media productions display, but rather it showed a real number.

Would you have called this number?

What happened next became the most beneficial easter egg ever.

Scott Knowlton, a Buzz60 (news media website) producer, decided to call the number out of curiosity. Because he was the first person to call the number, he won himself 2 tickets to the Super Bowl against the Seahawks and the Broncos.

(Of course this happened before the Super Bowl)

Old Spice used marketing and Easter Eggs to their advantage, knowing people would be curious about things in their commercials. It was a brilliant move, and garnered a lot of buzz with a contest that was never advertised.

Good Job, Old Spice, good job.